Loading Adrox
Preparing the operating view.
Loading Adrox
Preparing the operating view.
The morning cockpit
Today against the last four same weekdays, pacing against your cap, alerts that crossed a threshold, and every change the agents made overnight — each one approvable or reversible with a click. Try it.
Today vs last 4 Tuesdays
Leads so far are ahead of the last four Tuesdays at this hour — mostly from Search.
Pacing at 11:00ON TRACK
Spend is just behind the ideal line (amber), so today’s cap lasts into the evening when site-visit bookings peak.
Alerts
Meta cost per lead above threshold on one ad set
Crossed your alert at 02:00. The Ads Optimizer paused the weakest ad in it.
Conversion upload healthy
Last night’s site visits and sales from your CRM were sent to Google and Meta.
What the agents changed overnight
5 LIVE · 1 WAITINGLowered bids on two broad Search keywords
They produced clicks but no site visits in fourteen days.
APPLIED · AUTOPILOTRotated out a fatigued Meta creative
Weekly frequency passed your threshold and cost per lead was rising.
APPLIED · AUTOPILOTMoved budget from Display to Search
Search booked visits at a lower cost yesterday. Total spend unchanged.
APPLIED · AUTOPILOTAdded three new headline variants
Written from the project’s sourced facts; now learning.
APPLIED · AUTOPILOTRaise the weekend daily total above your cap
Weekend demand is high. This is above your guardrail, so it waits for you.
NEEDS YOUR APPROVALExcluded people who already booked a visit
Stops paying to reach people your team is already talking to.
APPLIED · AUTOPILOTCreative testing lab
The Content Writer drafts variants from your brand kit and sourced facts. The Ads Optimizer runs them, labels each one winning, learning or fatigued, and rotates fresh ones in. Press rotate to see it.
Two variants are fatigued. Rotating swaps in fresh variants the Content Writer drafted and you approved.
WHAT THE AGENTS WILL DO TONIGHT
Keep combined Google and Meta spend under ₹60,000 a day. Move up to 20% of the day’s budget between Google and Meta toward whichever books visits at the lower cost. Pause any ad whose cost per lead runs 30% above target, and rotate a Meta creative once its weekly frequency passes 4. Raising the cap or launching anything new waits for your approval.
Guardrails
Set the caps and thresholds once. The agents act freely inside them — and stop to ask the moment a change would cross one. Launching a plan always needs your approval.
Live account review
Google + Meta, closed loop
Adrox keeps the click ID with every lead, hears back from your CRM when a qualified lead, site visit or sale happens, and sends it server-side — Enhanced Conversions for Leads to Google, the Conversions API to Meta. Pick a platform to follow the loop.
Search, Performance Max, Demand Gen and Display campaigns bid toward qualified leads, visits and sales — not form fills.
Sales stages from your CRM are mapped to conversion actions once and uploaded server-side from then on.
Budgets move between Google and Meta toward whichever books visits at the lower cost — inside the daily cap you set across both.
AI Campaign Planner
The planner splits channels, audiences and budget using your own measured history. Where there is no history, it says “no history” — it never guesses. Walk through the wizard.
Your toolkit
Weekday by week heatmap, today vs last four same weekdays and week-over-week movers.
AI tips plus rule-based audit and budget checks — accept, dismiss or resolve each one.
Spend, lead and conversion forecasts from your stored metrics.
A health score with deductions by campaign, and fixes queued.
Every ad rendered as the ad it is, with creative-intelligence tags.
Form performance, last lead, import health and top answers.
Segments synced to Google and Meta, with size checks.
What competitors run on Google and Meta, and what you spend on their brand terms.
Thresholds for spend, cost and conversion drops, sent where your team works.
Works best with
FAQ
Yes. Once you connect the accounts and approve a plan, the agents create, launch, edit and optimise campaigns, bids, budgets, audiences and creatives through the platforms’ APIs — inside the guardrails you set.
Yes. Every change is in the change log with its reason, and you can reverse it from the cockpit. You can also switch any agent to “Ask me first” or “Suggest only” at any time.
Launching a plan, and anything that would cross a guardrail — such as raising the daily cap. Everything else happens inside your limits and is logged.
Adrox keeps click IDs with every lead. When your CRM reports a qualified lead, site visit or sale, Adrox uploads it server-side using Enhanced Conversions for Leads and the Meta Conversions API.
The planner and forecasts say “no history” for that cell and leave it out. They never fill a gap with a guess.
Always. Adrox works through the access you grant, and you can revoke it whenever you like.