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Trigger picker
Every journey starts with a trigger, then chains steps: send a message on any channel, wait, branch, split-test, act, and stop when the goal is met.
Lifecycle & versioning
The live version keeps running while you work on the next one. Tap a state to see what happens to new entries and to people already mid-journey.
Contacts enter and move through version 4. Your edits go into the working version, which goes live only after its own review.
NEW ENTRIES
Open
IN-FLIGHT
Moving
EDITING
In the working version
Working vs live
LIVE
Version 4
Running for contacts
WORKING
Version 5
Edits since publish
CHANGES IN VERSION 5
A/B split on the follow-up email subject line
Wait shortened from 2 days to 1 day
Removed the duplicate SMS reminder
Publishing runs inline validation first — a missing template, an unapproved WhatsApp message or a step with no exit is flagged before anyone can approve.
Template gallery
Each template comes with a node-graph preview and a read-only walkthrough of the canvas, so you know exactly what it does before you install it.
Starts on a new enquiry from any lead source
Starts when a site visit is booked
Starts when your CRM marks a visit done
Starts on any hosted or embedded form
Starts on a date field, every year
Starts when a contact joins a quiet segment
Starts when a booked visit is missed
Starts when a form is started but not sent
Starts after a positive visit feedback
Starts when a low rating arrives on Business Profile
Runs every Monday at 09:00
Runs when spend crosses an alert threshold
Read-only walkthrough
Starts on a new enquiry from any lead source · WhatsApp, email
Installed templates land as drafts. Nothing sends until the journey is reviewed and published.
Journey mapping session
Unattended messaging
Behavioural triggers and WhatsApp recovery ladders run on their own. That is the point — and the risk. Adrox gives you a tenant-wide kill switch plus a switch for every ladder. Try them.
TENANT-WIDE KILL SWITCH
Running — 4 of 5 ladders on
Flip to hold every ladder and trigger at once
RECOVERY LADDERS & BEHAVIOURAL TRIGGERS
Site-visit no-show recovery
WhatsApp ladder · 2 rungs, then stop
Brochure-not-opened nudge
WhatsApp then email · 2 rungs
Abandoned enquiry form
Web push then email · 2 rungs
Price-page browse follow-up
Behavioural trigger · 1 message
Missed-call follow-up
WhatsApp ladder · 3 rungs, then stop
Capabilities
Journeys move a contact through a lifecycle. Workflows connect triggers, actions, AI agents and connectors — from a webhook, a schedule or an event.
Event, joins segment, joins list, schedule, manual, API, form submit and date field.
WhatsApp, email, SMS and web push steps in the same journey.
Branch on behaviour or attributes; split-test messages inside the flow.
Contacts leave when they hit the goal, so nobody is chased after converting.
Draft, pending review, publish — with inline validation of every step.
Edit the next version while the current one keeps running.
Webhook, schedule and event triggers with actions, AI agents and connectors.
Every trigger, action, agent and connector, searchable by category and channel.
Run now, enable or disable, and bulk actions across every workflow.
Works best with
FAQ
A journey moves one contact through a lifecycle — messages, waits and branches. A workflow connects systems: a webhook, schedule or event triggers actions, AI agents and connectors. Both live in Adrox.
They carry on to the end. Pausing only stops new contacts from entering, so nobody is left halfway through a conversation.
Yes. Edits go into a working version while the live version keeps running. The working version goes live only after it passes validation and review.
Use the tenant-wide kill switch under Unattended messaging. It holds every behavioural trigger and recovery ladder instantly, and the change is recorded in the audit log.
Yes. Consent, suppressions, DND windows and frequency caps are checked at the moment of each send, not only when the contact enters.
They install as drafts. You adjust messages and timing, then the journey goes through review before anything sends.