Loading Adrox
Preparing the operating view.
Loading Adrox
Preparing the operating view.
Questions your CEO asks
The five questions that land in every marketing review — each answered from your own data, with the evidence attached. Screens show the Skyline Residences demo brand.
ANSWERED BY · MARGIN · INTELLIGENCE LAYER
Margin ranks campaigns and channels by what they actually contribute after cost — not just platform-reported return on ad spend.
Answer this with your own dataMeta ranks second on return on ad spend but fourth on margin — its leads book fewer site visits. Margin uses your measured costs, not just platform-reported revenue.
Command center
Each person logs in to widgets allowed for their role, scoped to their department, team, city or project. Switch roles to see how the same account looks to each of them.
Chief executive
Whole organisation · every brand and city
Read-only view of outcomes. No send or edit buttons appear.
Board pack
The Performance Analyst assembles a branded pack on your schedule: an AI-written summary, the full funnel, margin by channel, true lift and what changed. Page through a preview.
Search and WhatsApp journeys led contribution margin. Display was cut after a holdout showed little true lift. Two budget increases were approved; none exceeded the cap.
AI-WRITTEN SUMMARY · EVERY FIGURE LINKED TO ITS SOURCE REPORT
Who gets which view
Outcomes, margin, lift and decisions — for the board and leadership.
Delivery
Delivered on the 1st of every month to the people you choose.
CMO walkthrough
Governance & guardrails
Eight AI agents, each with its own autonomy level. Autopilot always runs inside guardrails — daily caps, target cost per lead, approval rules — and anything public or above a limit waits for a person.
YOUR SETUP
2 on autopilot, 4 ask first, 2 suggest only. Campaign Manager and Ads Optimizer act alone inside your caps and targets; launching a plan or going above a guardrail still needs approval.
Unattended messaging
On — behavioural triggers and WhatsApp recovery ladders may send without someone pressing send.
Campaign Manager
Builds and launches Google and Meta campaigns
Ads Optimizer
Tunes bids, budgets, audiences and creatives
Content Writer
Drafts posts, ad copy, emails and pages
SEO & GEO Analyst
Finds search and AI-answer fixes
Local Listings Manager
Keeps listings current and drafts review replies
Competitor Scout
Watches competitor ads and pricing pages
Lifecycle Marketer
Runs journeys on WhatsApp, SMS and email
Performance Analyst
Writes reports and flags anomalies
One view across agencies and teams
Give each agency and team access scoped to its channels, cities or projects. Their work lands in the same approvals queue, the same audit log and the same reports — so one number means the same thing in every meeting.
What marketing heads use most
Role-filtered KPIs, funnels and approvals on one home screen, plus custom dashboards you can share or assign.
Campaigns and channels ranked by contribution margin, not just return on ad spend.
Holdout groups that prove true lift, with treated vs control rates and confidence.
Measured funnel rates and what-if simulations — with “insufficient history” where data is thin.
What worked and what failed, with evidence and sample size, so lessons outlast team changes.
Branded PDF, Excel and CSV packs, scheduled, with AI-written summaries.
Works best with
FAQ
Yes. Agencies and teams work inside your Adrox account with access scoped to their channels, cities or projects. Their work flows through the same approvals, audit log and reports.
Margin ranks campaigns and channels by contribution after costs, using your own measured outcomes. A channel can rank well on return on ad spend and still contribute less margin.
Holdout groups. You hold back a share of a segment, run the campaign, and after the measurement window Adrox shows incremental conversions, treated vs control rates, relative lift and confidence.
Only inside the guardrails you set — daily caps, target cost per lead and approval rules. Launching a plan and anything above a guardrail always needs approval, and every change is logged.
An AI-written summary, the full funnel from impression to sale, margin by channel, lift results, what the agents changed and recommendations — as branded PDF, Excel or CSV, on demand or scheduled.
No. Every module is on every plan. Plans differ by contacts, channels and brands — see the pricing page for details.