Loading Adrox
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Loading Adrox
Preparing the operating view.
Every campaign type
A day with the Ads Optimizer
Tap a time to see what the agent does while your team is busy elsewhere.
Bids on keywords producing site visits rise; bids on keywords producing only clicks fall.
What you see in Adrox
Bids adjusted on Search campaigns
Cost per lead moving toward target
Guardrails console
Move the controls — the summary shows exactly what the Ads Optimizer is allowed to do. These are hard limits, not suggestions.
When the agent wants to raise the total budget
THE AGENT MAY
Adjust bids, rotate creatives, pause weak ads and move budget between campaigns — keeping spend under ₹25,000 a day and steering cost per lead toward ₹800. Raising the total budget always waits for your approval.
Live account review
Closed-loop conversions
Adrox keeps the click ID with every lead, hears back from your CRM when a sale happens, and uploads it server-side with Enhanced Conversions for Leads. Bidding learns from revenue — not form fills.
Before and after
Without Adrox
—Monday: export reports from Google Ads into a spreadsheet
—Bids reviewed once a week, if there’s time
—Budget runs out by lunchtime on busy days
—Nobody notices the tired headlines for a fortnight
—Leads tracked as form fills, not site visits or sales
With Adrox
✓Daily summary in your inbox with every change explained
✓Bids tuned every day toward your target cost per lead
✓Pacing keeps the cap lasting until evening
✓Fresh headlines rotate in before performance fades
✓Sales from your CRM teach bidding what a buyer looks like
Capabilities
Search, Performance Max, Demand Gen and Display, built from one brief.
Daily tuning toward your target cost per lead or return.
Fresh headlines and assets before fatigue sets in.
Spend paced through the day, never past your cap.
Health score with deductions by campaign and fixes queued.
Spend, lead and conversion forecasts from your history.
Sales from your CRM uploaded server-side.
Audience lists synced from Adrox segments.
Thresholds for spend, cost and conversion drops, sent where you work.
Works best with
FAQ
Yes — once you connect the account and approve a plan, the agents create and update campaigns, bids, budgets and ads through the Google Ads API, inside the guardrails you set.
Yes. Switch any campaign, or the whole account, back to “Ask me first” or “Suggest only” instantly. Every change is in the audit log.
Raising the total budget follows your rule — always ask, or allow a limited increase on strong days. It never goes past the cap.
Always. Adrox works on your account through the access you grant, and you can revoke it whenever you like.
Search, Performance Max, Demand Gen and Display, with lead-form assets and server-side conversion upload.