64
individually explained product systems
64 product systems · 320 operational facets
Explore Adrox feature by feature—not through vague category cards.
Every explanation below maps to a working application surface. Open a feature to see what it solves, how it is configured, how teams operate it, what can be automated, how it is measured and which controls apply.
Connected product systems
01Customer 360 · identity and intent
02Campaign Planner · budget and channel
03Journeys · trigger and next action
320
setup, operation, automation, measurement and governance facets
15
connected operating domains
Product domain
Operate
Foundation
01
Growth Hub
A portfolio view of active marketing work, risks and next actions.
Open feature explanationFoundation
02
Command Centre & Dashboards
Role-aware operating views and configurable dashboard canvases.
Open feature explanationFoundation
03
Projects & Brand Workspaces
Organise brands, domains, knowledge and marketing work.
Open feature explanationProduct domain
Plan
Growth
01
AI Campaign Planner
Work backwards from an objective to audience, channel and execution.
Open feature explanationGrowth
02
Budget, Forecasting & What-if
Allocate channel budgets and explore scenario implications.
Open feature explanationFoundation
03
Campaign Operations
Coordinate briefs, tasks, assets, owners and launch status.
Open feature explanationProduct domain
Measure
Enterprise
01
Incrementality Holdouts
Compare eligible exposed and control audiences for lift analysis.
Open feature explanationGrowth
02
Analytics & Attribution
Read cross-channel performance through multiple contribution lenses.
Open feature explanationGrowth
03
Reports, Schedules & Board Packs
Turn operating data into repeatable stakeholder reporting.
Open feature explanationEnterprise
04
Heatmaps, Recordings & Form Friction
Understand clicks, scroll depth and conversion friction.
Open feature explanationFoundation
05
Decision History & Audit Log
Explain what changed, who acted and what advice was used.
Open feature explanationProduct domain
Channels
Foundation
01
Email Campaigns
Create, deliver and report permission-aware email programmes.
Open feature explanationGrowth
02
SMS Campaigns
Operate templated SMS communication with regional controls.
Open feature explanationGrowth
03
WhatsApp Campaigns
Run template-led WhatsApp campaigns and lifecycle messages.
Open feature explanationGrowth
04
Push Notifications
Reach opted-in web or app audiences with timely notifications.
Open feature explanationGrowth
05
Google & Meta Ads Intelligence
Bring paid performance into planning without unsafe autonomous spend.
Open feature explanationProduct domain
Organic
Growth
01
Technical SEO Audits
Turn crawl, Lighthouse and site-quality evidence into owned work.
Open feature explanationGrowth
02
Keywords & Rank Monitoring
Track search demand and position movement by project.
Open feature explanationGrowth
03
Backlinks & Link Building
Research, plan, publish and verify link-building work.
Open feature explanationGrowth
04
Content SEO & Search Console
Connect query evidence to content improvement decisions.
Open feature explanationGrowth
05
Google Business Profile
Operate listings, reviews, posts, photos and local performance.
Open feature explanationGrowth
06
Local & Lead-source Intelligence
Understand location performance and where leads originate.
Open feature explanationProduct domain
Audience
Foundation
01
People, Leads & Contacts
Operate one customer record across acquisition and lifecycle views.
Open feature explanationGrowth
02
Customer 360 & Identity
Connect profile, activity and source evidence into one timeline.
Open feature explanationGrowth
03
Segments & Lead Scoring
Build audiences from profile, behaviour and intent rules.
Open feature explanationFoundation
04
Consent, DND & Suppressions
Keep channel eligibility close to activation decisions.
Open feature explanationGrowth
05
Live Visitors & Event Tracking
Capture real-time and historical website behaviour.
Open feature explanationFoundation
06
Tracked Links & UTM Governance
Create attributable links with consistent campaign context.
Open feature explanationProduct domain
Converse
Product domain
Capture
Product domain
Automate
Growth
01
Customer Journey Builder
Coordinate lifecycle branches, waits, actions and exits.
Open feature explanationEnterprise
02
Journey Experiments & Frequency
Test paths while controlling message pressure and timing.
Open feature explanationGrowth
03
Workflow Automation Builder
Connect operational triggers, decisions, tools and actions.
Open feature explanationGrowth
04
Automation Templates, Nodes & Tools
Reuse outcome-led workflows and inspect available building blocks.
Open feature explanationEnterprise
05
Unattended Messaging Controls
Operate event-triggered messaging with recovery and kill switches.
Open feature explanationProduct domain
AI
Growth
01
AI Team Operations
See specialised agents, runs, outputs and team-level activity.
Open feature explanationEnterprise
02
Agent Roster & Schedules
Create and schedule specialist agents for repeated work.
Open feature explanationGrowth
03
Agent Approvals
Keep proposed AI work behind explicit human decisions.
Open feature explanationProduct domain
Content
Growth
01
Content Ideas & Generation
Create reviewable content from briefs, trends and knowledge.
Open feature explanationGrowth
02
Social Variants & Content Calendar
Coordinate platform-ready posts and publishing dates.
Open feature explanationGrowth
03
Trend Briefs & Brand Kits
Ground content in current signals and consistent identity.
Open feature explanationGrowth
04
Publishing Targets & RSS Newsletters
Operate destinations and recurring feed-led email.
Open feature explanationFoundation
05
Media Library
Manage reusable creative assets and channel-ready files.
Open feature explanationGrowth
06
Knowledge Bases
Ground people and AI workflows in managed source material.
Open feature explanationFoundation
07
Offers
Manage discounts, cashback, EMI and campaign propositions.
Open feature explanationProduct domain
Studio
Growth
01
AI Studio: Landing Builder
Create landing-page systems from grounded briefs.
Open feature explanationGrowth
02
AI Studio: Creative Builder
Produce creative sets and placement-ready variants.
Open feature explanationEnterprise
03
AI Studio: Video Builder
Plan storyboards, shots, references and rendered video work.
Open feature explanationEnterprise
04
AI Studio: Module Builder
Create reusable structured modules, fields and pages.
Open feature explanationProduct domain
Intelligence
Growth
01
Intelligence Brief & Recommendations
Combine health, lead quality and operating recommendations.
Open feature explanationEnterprise
02
Predictions & Calibration
Compare model predictions with what actually happened.
Open feature explanationGrowth
03
Market Intelligence
Track external signals and their effect on live plans.
Open feature explanationGrowth
04
Creative Intelligence
Analyse own and competitor creative patterns and opportunities.
Open feature explanationEnterprise
05
Margin Intelligence
Rank campaigns and channels by contribution context.
Open feature explanationGrowth
06
Marketing Memory
Retain evidence about what worked, failed and changed.
Open feature explanationEnterprise
07
Digital Twin
Model measured funnel transitions and explore what-if scenarios.
Open feature explanationEnterprise
08
Marketing Knowledge Graph
Explore relationships among campaigns, audiences, creatives and outcomes.
Open feature explanationEnterprise
09
Offline Attribution
Bring events, print and hoarding activity into analysis.
Open feature explanationProduct domain
Growth
Product domain
Platform
Growth
01
Connectors, APIs & Webhooks
Connect CRM, commerce, analytics, messaging and developer systems.
Open feature explanationEnterprise
02
Workspace Governance
Manage people, roles, branding, security, billing and controls.
Open feature explanationEnterprise
03
Tenant Console & Provisioning
Create and operate isolated SaaS customer workspaces.
Open feature explanationEvidence-led product story
The catalogue describes the application that exists—not an imaginary future suite.
Provider-dependent functions are labelled as configuration-dependent.
Paid-media capability remains intelligence and operator-controlled action.
Roadmap work is kept separate from currently described product systems.