Product facet
Setup & configuration
Choose outcome, eligible segment, allocation and measurement window.
Read guideProduct systems Measure
Measure product system
EnterpriseIncrementality Holdouts
Compare eligible exposed and control audiences for lift analysis.
Adrox · Measure
Incrementality Holdouts
Operating context live
Evidence workspace
Review lift with sample size and experiment limitations.
From signal to decision
1
Observed
Choose outcome, eligible segment, allocation and measurement window.
2
Interpreted
Create and protect the holdout through the campaign period.
3
Measured
Review lift with sample size and experiment limitations.
Tenant scopedApproval awareOperating history retained
Complete product record
Understand the system from setup through control.
Every Adrox feature is documented across the same five operating concerns, so teams can assess the real workflow—not only a headline capability.
Product facet
Daily operation
Create and protect the holdout through the campaign period.
Read guideProduct facet
Automation
Maintain assignment and collect eligible outcomes consistently.
Read guideProduct facet
Measurement
Review lift with sample size and experiment limitations.
Read guideProduct facet
Governance & controls
Prevent control contamination and document experiment decisions.
Read guideHow it joins the operating model
From configured capability to accountable outcome.
This feature receives context, supports owned work, produces observable output and remains inside tenant, permission and approval boundaries.
Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.
01
Context
Choose outcome, eligible segment, allocation and measurement window.
02
Action
Create and protect the holdout through the campaign period.
03
System behaviour
Maintain assignment and collect eligible outcomes consistently.
04
Evidence
Review lift with sample size and experiment limitations.
05
Control
Prevent control contamination and document experiment decisions.
06
Next step
Use the linked product guides to configure, operate and validate this workflow inside the correct tenant and project context.
Implementation conversation
Map incrementality holdouts to your sources, owners, channels and required outcome.
Discuss implementationContinue evaluating
Compare the complete product surface.
Review configuration, operation, automation, measurement and control across all packages.
Open 320-facet matrix