01Operating stage
Discover demand
Bring market, competitor, search, content and customer evidence into the project.
Market intelligence
Competitor intelligence
SEO research
Marketing memory
Digital marketing automation
Automate the coordination around marketing—not just the message send.
Adrox connects the complete operating cycle so research informs planning, planning informs production, response informs optimisation, and outcomes inform the next decision.
Connected product systems
01Customer 360 · identity and intent
02Campaign Planner · budget and channel
03Journeys · trigger and next action
02Operating stage
Build the strategy
Translate the objective into an audience, offer, channel, content, budget and measurement plan.
Campaign planner
Forecasting
Offers
AI-assisted strategy
03Operating stage
Prepare audiences
Resolve customer context, segment eligibility, score intent and apply consent or suppression rules.
Customer 360
What automation means here
Machines coordinate repetition. People retain judgement.
Automate
Triggering, routing, waits, enrichment, scheduled work, recurring analysis and delivery operations.
Assist
Strategy, research, content, SEO, audience and optimisation work where an AI-generated recommendation improves speed.
Approve
Customer-facing content, consequential changes and actions where business context or financial risk requires a person.
Audit
Preserve status, evidence, decisions and execution history so the operation can be explained.