Scope
This guide covers setup & configuration for Incrementality Holdouts. Availability depends on your tenant package, role and configured providers.
Purpose
Compare eligible exposed and control audiences for lift analysis.
Choose outcome, eligible segment, allocation and measurement window.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- Open the correct tenant and confirm the project or workspace that owns this capability.
- Choose outcome, eligible segment, allocation and measurement window.
- Connect or select the required source records and owners.
- Create a safe test configuration before using live customer or campaign data.
- Review lift with sample size and experiment limitations.
- Prevent control contamination and document experiment decisions.
Verify the result
Review lift with sample size and experiment limitations. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Prevent control contamination and document experiment decisions. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.