Scope
This guide covers daily operation for AI Studio: Creative Builder. Availability depends on your tenant package, role and configured providers.
Purpose
Produce creative sets and placement-ready variants.
Generate, compare, edit and review creative variants.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- State the operating objective and the record, audience, campaign or project in scope.
- Generate, compare, edit and review creative variants.
- Inspect the current status and supporting context before changing anything.
- Account for system behaviour: Create requested placement renders from approved direction.
- Resolve failures, missing data or approval requirements before continuing.
- Close the loop: Review creative scores, use and campaign outcomes.
Verify the result
Review creative scores, use and campaign outcomes. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Keep source evidence, rights and reviewer decisions. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.