Scope
This guide covers daily operation for Creative Intelligence. Availability depends on your tenant package, role and configured providers.
Purpose
Analyse own and competitor creative patterns and opportunities.
Review gaps, scores, hooks, variants and observations.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- State the operating objective and the record, audience, campaign or project in scope.
- Review gaps, scores, hooks, variants and observations.
- Inspect the current status and supporting context before changing anything.
- Account for system behaviour: Queue classification and supported variant work.
- Resolve failures, missing data or approval requirements before continuing.
- Close the loop: Compare creative evidence with delivery and conversion context.
Verify the result
Compare creative evidence with delivery and conversion context. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Show scoring basis, sample size and unavailable analysis. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.