Scope
This guide covers daily operation for Campaign Operations. Availability depends on your tenant package, role and configured providers.
Purpose
Coordinate briefs, tasks, assets, owners and launch status.
Manage task, asset, approval and delivery state.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- State the operating objective and the record, audience, campaign or project in scope.
- Manage task, asset, approval and delivery state.
- Inspect the current status and supporting context before changing anything.
- Account for system behaviour: Create follow-up work from campaign events and exceptions.
- Resolve failures, missing data or approval requirements before continuing.
- Close the loop: Read channel, creative, audience and outcome performance.
Verify the result
Read channel, creative, audience and outcome performance. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Preserve launch approvals and campaign change history. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.